Effective Date: January 1, 2024
Inovantage Labs Limited ("we," "our," or "us") values your privacy and is committed to protecting it. This Privacy Policy ("Policy") outlines how we collect, use, and share your information when you download, install, access, or use the PlantNow mobile application (the "App," "Software," or "Services"). By using the App, you agree to the terms of this Policy, including the collection, processing, and disclosure of your information as described herein.
This Policy applies exclusively to data collected through the App, email communications, and related interactions. It does not cover information collected by third parties, which may have their own privacy policies. Please review these third-party policies before sharing your information with them.
By using the App, you affirm that:
You have read, understood, and agreed to this Privacy Policy.
You are over 16 years of age, or you have obtained parental or guardian consent to use the App.
If you do not agree with this Policy, please refrain from using the App or Services.
We collect various types of data for the purposes of providing and improving our Services. Below is an outline of the data types, purposes, and legal bases for their collection:
2.1 Usage Data
What we collect: Information about your interactions with the App (e.g., features used).
Purpose: To customize your experience and optimize content delivery.
Legal Basis: GDPR Article 6(1)(f) – Legitimate Interests.
2.2 Device and Location Data
What we collect: Device settings, operating system, ISP, hardware ID, time zone, and approximate location via IP address or device consent.
Purpose: To ensure content is effectively delivered and troubleshoot technical issues.
Legal Basis: GDPR Article 6(1)(b) – Contract Performance; GDPR Article 6(1)(c) – Legal Obligation.
2.3 Registration Data (if applicable)
What we collect: Name, email address, birth date, and photo when you register.
Purpose: To enhance App functionality, provide updates, and respond to feedback.
Legal Basis: GDPR Article 6(1)(b) – Contract Performance.
2.4 Advertising Data
What we collect: Advertising identifiers (e.g., IDFA or AAID).
Purpose: To deliver relevant ads and optimize advertising performance.
Legal Basis: GDPR Article 6(1)(f) – Legitimate Interests.
2.5 Analytical Data
What we collect: Usage trends, device identifiers, and event tracking through third-party analytics tools.
Purpose: To analyze and improve the App's functionality and user experience.
Legal Basis: GDPR Article 6(1)(b) – Contract Performance; GDPR Article 6(1)(f) – Legitimate Interests.
2.6 Other Data
What we collect: Data related to new features or functionality.
Purpose: To support the development of new features and services.
Legal Basis: Based on specific consent or legitimate interests.
We share your data only as described in this Policy:
3.1 Service Providers
We share data with trusted third-party service providers for analytics, advertising, and other operational purposes.
3.2 Legal and Safety Obligations
We may disclose data to comply with legal obligations or to protect rights, privacy, and safety.
3.3 Business Transfers
In the event of a merger, acquisition, or sale, your data may be transferred to the new entity.
If you reside in the EU, you have the following rights under GDPR:
Access: Request a copy of your data.
Correction: Update or correct inaccurate data.
Deletion: Request deletion of your data.
Restriction: Limit the processing of your data.
Objection: Object to specific data uses.
To exercise these rights, contact us at contact@inovantagelabs.com.
We employ technical and organizational measures, including encryption and secure storage, to protect your data. However, no method of transmission or storage is completely secure. We encourage you to take precautions when sharing sensitive information.
The App is not intended for users under 16 years of age. If we discover that we have collected data from minors without appropriate consent, we will delete it promptly. Parents or guardians may contact us to request data deletion.
We may update this Policy periodically. Material changes will be communicated via the App or other channels. Continued use of the App after such updates constitutes acceptance of the revised Policy.
We retain data only as long as necessary for service delivery, compliance with legal obligations, or legitimate business purposes. Retention periods depend on the data type and applicable regulations.
If you have questions or concerns about this Privacy Policy, please contact us at:
Email: contact@inovantagelabs.com
This Privacy Policy is incorporated into and subject to our Terms of Service.